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We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.
Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.
With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.
And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.
