7 Ways To Boost Your Business Success With Modern Technology

It’s incredible how much daily tasks have evolved from years ago. With the rise of the internet and personal computers, office jobs have significantly changed, and roles such as software developers have emerged.

While we can talk endlessly about innovations like PCs, we’re going to focus on the latest trends and most modern technology. Only one example, artificial intelligence, has increased productivity by around 30%. This shows just how important these innovations are.



This article looks at some of the most important ways in which your business can benefit from the latest technology.

Traditional vs. Modern Technology and Tools

The word “modern” is free for your own interpretation. Computers can be considered modern technology, cars, and so on, but in the context of this article, we’ll focus on the tools and software from which people can benefit the most from.

For example, writers use generative AI to help them with fixing grammatical errors. While they still write in a natural and authentic manner, the AI helps them streamline the tedious task of proofreading, which can take many hours in total.  Traditional ways of doing certain things, like taking notes or holding meetings, are still effective. But of course, a note-taking program can be significantly faster and more efficient than a human doing this manually.

Of course, there are also problems that come with these advantages. While going to the cloud can help you with productivity, you’ll have to pay attention to data regulations and compliance. And of course, it takes away the control that you have over your files.

Like the majority of tools and technologies, they aren’t without a downside, but they’re powerful at making our processes more efficient and accurate.

7 Best Ways To Boost Your Business Success

There are many ways you can use the latest technology to boost your processes. But we’ve picked some of the ways that have been the most successful in the last few years.

The best way to pick tools that will help you is to conduct a company-wide audit and understand the weak points in operations.

1. Implement the magical AI everyone is talking about!

For some time, we’ve heard stories about AI stealing our jobs. Of course, this is far from the truth according to many entrepreneurs, it still makes one think. AI might be overhyped, but it still brings a lot of benefits.

Let’s pick HR tools, for example. AI-powered HR tools can help HR people in their daily tasks. They can use generative AI to create SEO-optimized job posts and descriptions and automatically post them on multiple platforms.  They can also use these tools to automatically screen dozens of resumes instead of looking at each one themselves. This allows them to focus on more important tasks like interviewing candidates and examining resumes that have passed the automated test.

One of the strong points of AI is generation of content. Many people use AI to help them write and optimize articles. Though its final product may be robotic (you won’t find any AI-written articles on the ZandaX blog…) it’s still good for creating a general structure, repurposing content or breaking it down into smaller chunks.

For example, you can explore how to add subtitles to a video and use an AI-powered tool to automatically convert text to speech. This allows you to quickly create subtitles and translations and make your content more accessible.

AI is also great for marketing, because you can create personas and deliver video instructions and educational videos that look as genuine as possible.

2. Start sustainable practices

Customers often prefer businesses that work on implementing sustainable practices and are eco-friendly. This is why it’s essential to tweak your processes to become more sustainable.  Take the example of a trucking and logistics company who can leverage software that helps them optimize their routes and save fuel. They can also use telematics to track their carbon emissions, which can be useful for presentations and spreading awareness on sustainability.

While going paperless isn’t exactly a technology, using relevant software for different processes can fit this list. Instead of printing and mailing invoices, you can use accounting software to completely digitize this process.

Paperless businesses aren’t only “greener,” but their files are also more accessible and easier to manage.

3. Move everything to the cloud

One of the most convenient ways of using technology is to make everything synchronized and shareable in the cloud. Companies that offer cloud services can improve your processes significantly while also ensuring their security.

And although cloud services cost money, they’re often much more affordable than purchasing your own servers and hardware. Another benefit with this technology is that you don’t need to worry about cybersecurity as much … if you choose the right provider!  This is because you won’t have to protect local networks where your data is stored, because your files are on another server. However, it’s also important that the cloud provider you’re collaborating with is compliant with regulations relevant to your region.

Platforms like Google Drive, Microsoft Azure, and AWS help businesses reduce IT costs while improving efficiency since everyone will be able to find the data they need in real time. Cloud storage also improves collaboration since documents can be worked on at the same time.

4. Leverage data analytics

One of the most interesting fields of statistics is data analytics. Businesses can collect data on their operations and successes and analyze it in order to make more informed decisions. Data analytics brings a lot of benefits to marketing teams, because it allows them to segment their audience better and make tailored campaigns. What’s more, data analytics can also be paired with other technologies mentioned here, like logistics software.

You can use data analytics to explore the fuel consumption before and after you’ve implemented the software, allowing you to calculate the ROI of this decision.

5. Go remote

While not a technology itself, going remote is made possible due to a combination of tools and concepts that have evolved over time. With the rise of communication and collaboration tools like Slack, businesses can often almost completely ditch their offices!

Of course, in terms of employee productivity, remote productivity can increase or decrease, but having the option to work remotely is invariably a benefit for those who appreciate it. And of course it can reduce the costs associated with office space and equipment.

You can also leverage project management, communication, and relevant software in order to reap the benefits associated with remote work. This even allows you to access international talent, as wells as providing your employees with more freedom in their lives.

6. Invest in automation

Automating through robotic process automation (RPA)  tools can hugely boost any business’s efficiency. You can use tools like HubSpot and Mailchimp to automate email and social media marketing campaigns.

This alleviates some of the workload – and stress – your employees experience, while maintaining effective operations at the same time. You can audit an entire business and identify bottlenecks are in processes.  From here, you can use relevant tools to automate these processes – at least partially.

If you have a website that customers visit frequently, you can use an automated chatbot to make their user experience better. This bot helps your customers while also preventing your customer support personnel from wasting time on simple questions that can be solved by a single automated answer.

7. Improve cybersecurity

No business is too small to be a victim of a cyber threat, which is why it’s essential to implement the proper software and fraud prevention measures. While better cybersecurity doesn’t necessarily improve efficiency, it protects a business from downtime.

How does it do this? Cybersecurity software can prevent malware like ransomware or trojans from leading to stolen or leaked data. And don’t forget that ransomware can also encrypt files, making it impossible for you’re a business to operate.

Modern Technology Is Essential If You Want To Stay Competitive

There’s no magical solution for failing businesses that could help them become successful overnight. But each of the tools mentioned in this article can help good businesses become great … or a mediocre one become better!

This is because each option tackles a specific problem and makes operations more streamlined. While AI-powered software, for example, can be overhyped, it still offers a whole host of benefits.

Not being open-minded and failing to adopt some of these policies will inevitably lead to your competitors getting ahead of you. On the other hand, if you recognize the benefits early, you’ll be able to keep up – and dare we say, move ahead – as time goes on.