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Writing effective copy is not about conjuring up flashes of inspired wordage to blow the minds of your audience. It's much more achievable than that.
If you're writing copy, you're aiming to get your reader to respond to what you say in the way you want. In other words, you're selling.
If you're selling, you need to engage; if you are to engage, you need to understand your reader: to define who you're aiming at – and who you aren't.
This book, taken from many, many tears of writing effective copy, lays it all out for you, along with with examples of where things have worked (and a few where they haven't.)
If you want a step by step guide, written in straightforward language, that will form the basis of great copywriting in the future, this is the book for you.
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